Website Brief

As an avid female, solo traveller I envision this blog to be a go – to for any women eager to begin their solo travel journey – offering them advice on safety in different counties, cultural norms and ideas on where to go and what to do.

This travel blog will target females in the 25 – 39 age group who have enough disposable income to spend on travel abroad and are eager to have new experiences. They are just getting outside their comfort zones and the tips are reassurances of this travel blog will push them to take that trip abroad.

Functionality – Email link to request more travel tips and sign up to a weekly newsletter and get exclusive offers on accommodation and activities.

KPI’s will be measured through google analytics, number of sign ups to newsletter and use of discount code on accommodation and activities.

I’ve gained inspiration from The Blonde Abroad and Anna Everywhere, their writing style, content and blog formats.